A summary of things you should know about The Predictable Profits Playbook according to Charles Gaudet:

Introduction

In this episode Charles Gaudet II shares all his insights on his book, The Predictable Profits Playbook, where he reveals a marketing approach that defies the principles followed by most entrepreneurs running businesses today.

In his book Gaudet provides well-researched marketing tactics utilized by larger well-known organizations that are very effective for any small business that wants to see significant growth. The goal of the book is to teach you how to win the competitive advantage in any market, improve your sales ratio dramatically, building a raving fan base, and generate higher recurring profits.

This book is for entrepreneurs who are well established in business and are tired of witnessing their organization generate small business profits when it could be generating large business profits.

The Book’s Unique Quality (5:39)

There are many different ways that you can grow a business but the one thing that’s missing is putting it all together in a formula that actually works. What we’ve done is essentially cut through a lot of the BS and put together what works and shed the light a bit on what doesn’t work.

The Best Way To Engage (6:52)

I designed it to be read from front to back and for the reader to master each idea one at a time.

The Reader’s Takeaway (16:04)

In today’s day and age the small business owner can compete with a big business playbook with a small business budget.

A Deep Dive Into The Book (8:14)

There are three different components at the 30,000 foot view that separates the companies that are achieving wild success in any economy and the companies that are still struggling. And at the 30,000 foot view it is broken down into three categories, it’s positioning, product, and promotion and the book goes deep into each one of those. Positioning is really about what you can do to establish yourself as the obvious choice among your competitors. So the first part of the book really focuses on what you can do to establish yourself as that obvious choice in your company. We talk about how to identify a unique advantage point.

The second component that we cover is the product which is about escaping the commodity trap. Inside this section we talk about how to remove price as part of the equation and position yourself as one of the highest price competitors and still have plenty of people happy to do business with you.

The last component of the book is really about promotion. The number one issue with entrepreneurs is that they rely very heavily on one or two and sometimes three ways of generating income for a company.

NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:14

The Credibility/Inspiration Of The Author (1:02)

I’ve been an entrepreneur since the age of four, created my first multimillion dollar business at the age of 24. Entrepreneurship has more or less been in my blood all my life. Today I own a company where I help small business owners create predictable and ever increasing profits inside their business.

A lot of entrepreneurs are told that the secret to success is to work hard and I took that very literally where I would sit my alarm for 3:30am and I would work every waking hour of every day, seven days a week. It got to a point where the stress was causing severe chest pain and I found myself in the emergency room. The doctor told me that the issue was stress and it was literally trying to kill me which at that point I realized something had to change. I traveled all over the world studying and trying to figure out what were some of the common denominators where some succeed and others failed. Collectively we connected the dots and made a book from that information.profi

Other Books Recommended By The Author (20:21)

Losing My Virginity by Richard Branson

More Information About This Book and The Author

Buy The Predictable Profits Playbook by Charles Gaudet on Amazon today
Visit PredictableProfits.com to learn more about Charles
Visit PredictableProfitsPlaybook.com to learn more about the book
Follow Charles Gaudet II on Facebook and Twitter

More Information About This Episode

Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud

Related books:

Profit Hacking by Steven Daar
Do It! Marketing by David Newman
Hyper Sales Growth by Jack Daly

Relevant advice and tips:

7 Reasons Why Your Sales Skills Suck

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Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.