A summary of things you should know about How The World Sees You according to Ed Normand:

Introduction

In this episode Ed Normand shares all the insights on, business partner and wife, Sally Hogshead’s book How The World Sees You where he discusses the science of personal fascination.

In her book Hogshead provides you with a step-by-step guide that shows you how to describe yourself in a few short words, build your own tagline, and uncover the true description of your unique personality. The goal of the book is to help you differentiate yourself from others, communicate more effectively with peers, know what makes you more valuable, and become more aware of who you are.

This book is perfect for entrepreneurs who are becoming more active at networking events, building an online profile, or are beefing up their personal resume yet need help describing themselves to others.

The Book’s Unique Quality (6:19)

This book is showing you how the world sees you when you are communicating and then takes it to the next level to show you how you can become the best communicator you can be.

The Best Way To Engage (8:06)

When Sally wrote the book she did not intend for it to be read in one sitting from front to back. The book is divided in to three parts and the first part describes the science of fascination. Section two is the catalog of the different personality archetypes that each person has. And the third part describes taking how the world sees you and turning it into how the world sees you at your best.

The Reader’s Takeaway (21:21)

The takeaway is in today’s world it doesn’t matter how you see the world what you got to first understand is how the world sees you. Once you understand how the world sees you at your best then you can build your communication.

A Deep Dive Into The Book (10:09)

In the back of every book we have a code for you to use to take the assessment. But for the EL listeners we are giving you your own special code which is ELPODCAST so that you can take the assessment before buying the book. When you take the assessment you are going to know how the world sees you at your best, what your primary communication methods are and what your secondary ones are, and where you are really stuck; where you want to stay away from.

In section one of the book we take you through the science of fascination and the three threats that each of us face in today’s world. And why it’s harder than ever to compete and get your message out there because of these three threats. We explain to you how you can overcome these threats by only understanding how to communicate at your best and really captivate people in the first nine seconds.

The second part of the book helped you understand other people’s communication archetypes and their communication advantages. We help you understand why certain people are like they are, why they communicate in certain ways, and why they are uncomfortable communicating in other ways.

The third part of the book is really the best part of the book because that’s the transformational part of the book. This section gives you the tools to bring your leadership home. There is a section about team building; how to use the assessment and understanding of the advantages to build the best team.

I encourage all of the EL listeners to go to https://portal.howtofascinate.com/you and enter the code ELPODCAST and there you will be able to get an understanding of how the world sees you, what your primary and secondary advantages are, and disadvantages in communication are.

NOTE: That was just a summary. To get the full deep dive, play the audio clip at 10:09

Notable Quotes From The Book (22:02)

“Different is better than better.” Sally Hogshead

The Credibility/Inspiration Of The Author (2:26)

I am the co-creator with my wife, Sally Hogshead, of the Fascination Advantage System.

Sally has a great knowledge about the ways in which brands really captivate listeners and from that our followers wanted to know how people captivate. So we developed an assessment that identifies in people the brand messages that you use and we identified through this how the world sees you. The assessment identifies how the world sees you and the book brings you to how the world can see you at your best.

Other Books Recommended (23:58)

Procrastinate On Purpose by Rory Vaden

More Information About This Book and The Author

Buy How The World Sees You by Sally Hogshead on Amazon today
Take the Fascination Advantage assessment and enter code ELPODCAST
Visit HowTheWorldSeesYou.com to learn more about the book and the bonuses
Visit HowToFascinate.com to learn about all the assessments and other resources
Follow Sally Hogshead on Twitter and Facebook
Connect with Ed Normand on LinkedIn

More Information About This Episode

Download the full transcript here (coming soon)

Listen on iTunes, Stitcher , and SoundCloud

Related books:
Body of Work by Pamela Slim
The Greatness Zone by Jay Forte
The Upside of Your Dark Side by Todd Kashdan

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Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.