A summary of things you should know about The Entrepreneur’s Guide to Sleaze-Free Selling according to Julia Kline:

Introduction

In this episode Julia Kline takes a deep dive into her book, The Entrepreneur’s Guide to Sleaze-Free Selling, where she shares a proven sales formula to grow a business without being pushy or rude.

In her book Kline provides her formula in 3 practical steps that are centered around a sales approach designed to develop an effective, less obnoxious way of approaching customers for money. The goal of the book is to help you get fired up about selling, improve your prospecting skills, engage more effectively with customers, and how to close more deals.

This book is perfect for entrepreneurs that think of sales as the most distasteful part of doing business and need a less intrusive way of turning prospects into buyers.

The Book’s Unique Quality (5:30)

I do a lot of speaking, I do a lot of teaching, and every single time I appear in front of an audience somebody comes up to me and says they have been in sales for 25 years, been a sales manager for 15 years, and what I just said is something that they have never heard or thought about before.

The Best Way To Engage (10:53)

If you don’t read anything else read chapter four. The rest of the book I intended to be a step by step process.

The Reader’s Takeaway (13:06)

It would be the 3 step sleaze-free sales formula. Step one is to awaken your customer to the fact that they have a problem. Step two is to demonstrate that you are the best solution to their problem. And step three is to make it easy for them to begin to do business with you.

A Deep Dive Into The Book (5:30)

Sleazy selling is anytime you are trying sell somebody whatever it is you have to offer. The traditional way we think about selling is always sleazy because you’re trying to sell something and the person on the other end wants you not to. I teach people to spend your sales minutes looking for the reasons that this buyer shouldn’t buy your product. What this does is puts you and the prospective buyer on the same side of the fence. You need to hold that persons hand through the closing process to get them comfortable in order to say yes and give you their hard earned cash. The book shows you how to do just that and breaks it down into the five key pieces of the sales process. I take you through how to approach all five steps so that you confidently, competently, and effectively move through those sales conversations at a rate that is much more successful for you and also feels good to your customers so not only do they buy from you but they send you referrals and repeat business.

NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:30

The Credibility/Inspiration Of The Author (0:35)

I was born and raised in Chicago where I am still currently living. I have a cat and am a lakefront kind of person.

I was at a workshop about how to publish a book on Kindle and the guy teaching the workshop said that all you need is an hour of content and then you can transcribe that and turn it into a Kindle book. I had just got done selling a 10 week seminar course that I had sold for $1,000 and I was getting ready to do 10 weeks of training on marketing and productivity and I thought I could just transcribe it all. But as I got started I realized that two of the classes formed the basis of my whole philosophy toward sales so I went with just the two.

Other Books Recommended By The Author (16:20)

No B.S. Wealth Attraction by Dan Kennedy

More Information About This Book and The Author

Buy The Entrepreneur’s Guide to Sleaze-Free Selling by Julia Kline on Amazon today
Visit SleazeFreeSelling.com to learn more about Julia, her book, and home study course
Follow Julia Kline on Facebook and Twitter

More Information About This Episode

Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud

Related books:

Advisor Selling by Mark Hunter
The Trusted Advisor by Rob Galford
Conquering the Seven Summits of Sales by Susan Ershler

Relevant advice and tips:

7 Reasons Why Your Sales Skills Suck

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Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.