A summary of things you should know about What More Can I Say according to Dianna Booher:

Introduction

In this episode Dianna Booher takes a deep dive into her book, What More Can I Say, where she discusses why communication fails and what you can do about it.

In her book Booher gives you examples of messages that succeed along with a practical nine-point checklist that addresses the common reasons that your communication is causing you to fail your goals. The goal of her book is to help you build solid relationships, increase your credibility, get your point across clearly, and become a more influential communicator.

This book is perfect for entrepreneurs who are trying to become credible public figures and need practical advice that helps them overcome the typical failures of communication.

The Book’s Unique Quality (3:32)

I tried to base this book on sound research and not just on survey data.

The Best Way To Engage (5:28)

You can read it all the way through or jump in and out where needed.

The Reader’s Takeaway (16:49)

I would give you two; the first one is that words matter. Words control how you think. The second one I would say to never depend on logic alone to build a persuasive argument, you have to address the emotional side of an issue as well.

A Deep Dive Into The Book (6:52)

What More Can I Say has nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind and behavior.

If I had to say what the most important law was it would be the trust law. If you don’t trust someone you are never going to believe them. Most people don’t realize how they can communicate distrust and there are many ways that you can communicate distrust that you are unaware of.

The second law that I talk about is the difference between monolog and collaboration. Often when leaders make a decision they think of the pros, the cons and go through all the reasoning and then they announce a decision and expect people to go along. The way other people often look at this approach is that they were given no chance for input. People believe their own data and like to have a part in that decision making.

Another law I talk about in the book is why communication fails to persuade sometimes and it’s because complex. Complex language obscures ideas and priorities; people don’t know which fire to fight. If things look hard or feel hard than people are slow to do them. But communication that is really successful in persuading is clear and simple. Clear language sharpens the focus and drives action.

These are just a few of the principles that are in the book about persuasion that I think were fascinating. If you can actually base what you are doing to be persuasive on concrete research then you know where you are going.

NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:52

Notable Quotes From The Book (17:50)

“You can change your world by changing your words; remember death and life are in the power of the tongue.” – Joel Osteen

The Credibility/Inspiration Of The Author (0:36)

I have been working with executives and people that want to improve their communication for about three decades. I have been coaching people, teaching business writing, technical writing, presentation skills, and just working with organizations who want to improve their productivity by increasing their effectiveness.

For months we have been in to the situation where both sides politically are engaged in what I call an uncivil discourse. In business everything that happens, happens as a result of communication so when I sat down to unravel miscommunication in a business or organization I wanted to know why it was that people can’t change others minds. I started researching why some people can’t persuade effectively and that’s the reason why I wrote the book.

Other Books Recommended By The Author (18:26)

Traveling Mercies by Anne Lamott

More Information About This Book and The Author

Buy What More Can I Say by Dianna Booher on Amazon today

Visit WhatMoreCanISayTheBook.com to learn more about Dianna’s book and additional resources

Follow Dianna Booher on Facebook and Twitter

More Information About This Episode

Download the full transcript here (coming soon)

Listen on iTunes, Stitcher , and SoundCloud

Related books:

Charisma on Command by Charlie Houpert
Powerhouse by Mike Clayton
EDGY Conversations by Dan Waldschmidt

Relevant advice and tips:

How To Become an Effective Communicator in the Business World
7 Steps To Improve Networking Skills For Entrepreneurs

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What do you think about Dianna Booher’s book, What More Can I Say? Share your review in the comments below:

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Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.